Toyota Electrify Expo 2024
Now in its fourth year, Electrify Expo has firmly established itself as the premier EV festival in North America, attracting consumers at every stage of their electrification journey, all eager to explore a plethora of EV brands. Meticulously crafted to offer a unique hands-on experience, the festival serves as a showcase for products poised to revolutionize our world as we embrace an electric future. Our mission was clear: to immerse attendees in the transformative potential of Toyota Electrified vehicles, providing them with the opportunity to truly experience the impact and gain insights into the diverse choices available, whether they're taking their first steps into exploration or ready to make a purchase.
Our approach hinges on the belief in the power of choice, offering a comprehensive range of Electrified vehicles for consumers to select from. Furthermore, we champion Toyota’s Beyond Zero Vision effort, aiming to transcend mere carbon neutrality by incorporating products, services, and operations that actively contribute to a positive impact on our planet and society.
To ensure alignment with our mission, we meticulously crafted a journey encompassing three fundamental steps:
Intrigue: Our goal is to captivate attendees from afar, drawing them to our space with compelling visuals that pique their curiosity and grab their attention.
Immerse: Upon entering our space, attendees are fully immersed in an engaging experience. They have the opportunity to interact with our product specialists, absorb information about our vehicles and brand message, and enjoy entertaining activations.
Inspire: Following the experience, our aim is to inspire action. Whether through sharing event photos on social media, discussing the event and our products with peers, conducting further research on our brand, products, and services, or even driving to the dealership to make a purchase, we strive for our impact to extend beyond the confines of the event space.
Click here to read about Toyota Electrify Expo engagement.
Creative Direction | Art Direction | Concept Ideation | Digital Design | Graphic Design | Visual Design
Event Photos by Juanita Chavarro Arias
3D Rendering by Weston Adams
