McLaren Amplified

We orchestrated unforgettable unveiling events for the new Artura Spider, marking a pioneering moment for McLaren, across three vibrant cities: Miami, New York, and Los Angeles.. Our goal was to generate excitement around the presentation of this next-generation vehicle, celebrate its groundbreaking achievement, and create an immersive experience that fully engages our guests in the Artura Spider narrative.

The Artura Spider stands as a bold, unapologetic, and truly unique vehicle. With its power, sound, agility, and comfort, it embodies the essence of delivering the most engaging and driver-focused supercar in its segment. To emulate these exceptional qualities of the Artura Spider, our goal was to amplify every aspect of the vehicle within the event space. From purposeful vehicle displays to meticulously crafted sound and performance programming, from bold event branding to unparalleled hospitality, we aimed to evoke the ultimate sensation of owning and driving the Artura Spider.

Creative Direction | Art Direction | Concept Ideation | Digital Design | Graphic Design | Video Editing

Event Photos by Driveline Studios