Toyota LA Auto Show & Beyond

Redefining Toyota's presence at auto shows and deconstructing the strategy presented a great challenge for us. We concentrated on giving consumers the Power of Choice, enabling them to carve out their unique journey in discovering their ideal Toyota vehicle. By highlighting the stories and lifestyles associated with each vehicle, we embraced a shopper-centric approach. Every lifestyle or vehicle type zone was thoughtfully themed and differentiated by colors and props, a concept seamlessly integrated into the Discover Toyota app. This ensured a consistent and clear message about how Toyota categorizes its vehicles. Positioned at the entrance, the Discover Toyota app catered to attendees seeking a self-guided exploration of the exhibition. Human characters were added to represent each zone, adding a whimsical human connection to the space.

This new strategy, with its versatility and modularity, transcends different auto show locations, pushing boundaries and introducing a distinctive yet effective approach to Toyota's auto show experience.

Click here to experience.

Event Photos by Kathryn Rapier

3D Rendering by Cassie Clark-Ingram