Toyota Passport Experience

In the spirit of enhancing engagement and unleashing the full potential of the auto show experience, we devised a Digital Passport Challenge to introduce an entertaining digital dimension, extending our Toyota story beyond the confines of the physical space. Our aim was to provide attendees with a comprehensive journey through the entirety of the Toyota Auto Show floor.

Here's how it unfolded: Attendees were tasked with locating the Passport beacon within each brand zone. Upon discovery, they encountered a QR code associated with the zone. By scanning this QR code, participants unlocked access to the zone and could proceed to digitally complete a series of engaging questions or challenges. Our creative execution seamlessly fused technology with the traditional auto show format, providing attendees with a dynamic and immersive platform to engage with the exhibits.

As an enticing incentive, upon successfully unlocking all zones, participants automatically entered themselves for a chance to win a coveted prize—a brand-new Tundra truck, adding an extra layer of excitement and anticipation to their journey through the Toyota Auto Show.

Art Direction | Visual Design | UX/UI Design | Content Writing | Project Managing

Event Photos by Kathryn Rapier

3D Rendering by Philip Lauzon