Lexus Electrify Expo

At Electrify Expo 2022, Lexus proudly showcased its first-ever all-electric SUV, marking a significant milestone in its electrification journey. Embracing the essence of electric innovation, we immersed ourselves in a palette of vibrant electric blue, symbolizing Lexus’s commitment to the expansive realm of the electric future.

Careful consideration was given to the spatial layout, ensuring an effective information hierarchy that eloquently communicated Lexus’s vision for the future, its cutting-edge design philosophy, and the advanced technology integrated into its vehicles. The event branding strategy was meticulously crafted across various modalities within the space, including the photobooth, TV content displays, and the vehicle wheel stand kiosk, fostering a cohesive and immersive experience for attendees.

Art Direction | Concept Ideation | Digital Design | Environmental Graphic Design | Video Editing | Project Managing