Toyota National Dealers Meeting 2022

The objective was to create a lasting, immersive, and celebratory atmosphere that fostered a profound sense of Toyota pride, team unity, and familial bonds among Toyota Dealers and their guests. Our aim was to deliver an unparalleled experience. To achieve this, we sought to optimize our existing architectural resources to maximize our budget and prioritize a dynamic sensory journey throughout the space, engaging sight, sound, taste, smell, and touch. The storytelling of brand pillars - Electrification, Toyota Gazoo Racing, Mobility, Trucks, and Motorsports - was integral to the event, connecting vehicles to lifestyle and brand narrative. Each zone was thoughtfully designed with color-forcused illustrations and projection mapping, effectively conveying the narrative behind each pillar.

Art Direction | Concept Ideation | Digital Design | Projection Mapping Collaboration | Video Editing | Project Managing

A Few of the Event Photos by Kathryn Rapier